There are probably lots of reasons for this if you dug down deep into it. But in my opinion, there is only one that matters. It’s that people are introduced to you as well as your business – and that breaks down the biggest barrier that exists online today.

Being able to sell stuff all around the world is a huge bonus. But not being able to see people face to face can be a huge downside. Similarly, being able to set up an online business on a shoestring is a huge bonus and not being able to fully convince people you are legit is an equally big downside.

And that’s where social networking comes in. The very fact that many of these sites don’t like you to promote your business blatantly actually does us all a huge favour. It forces us to get creative and engage with our potential customers in a much more active way. And in the end, that can only be a good thing.

It’s also the case that the people who are going on these sites are going there with a social mindset. They are social networking sites, after all. They aren’t going there to find products. They’re not going there to be sold anything either, even though some of the sites do have adverts of varying kinds on their pages.

They’re going there to meet up with like minded people and share experiences and knowledge. This means that if you can get into the same mindset, you stand a high chance of connecting with them and building the trust that is so vital for all businesses to establish online. They’re not expecting a hard sell, so if you don’t give the hard sell them, they may well end up buying something from you through choice in the future.

Sounds crazy, doesn’t it? And yet there are plenty of marketers out there today who beg to differ.

So make sure you persevere and establish a profile and a presence on the sites that matter. And you will find that the audience you seek will start coming to find you.