DON’T OVERDO IT
Before we get into how to make the most of social networking for business purposes, we should cover one important point.
There are a lot of social networking sites online today, and it can be tempting to join them all. But this can harm your chances of marketing successfully through them.
It works far better to join just two or three social networking sites rather than as many as you can. Just think about the amount of free time you have available each week. If you focus your efforts on a few sites rather than a lot, you’ll get far better results.
Why? Simply because the people who start to follow you on the sites you do use will expect you to be reasonably active on there. And if you are trying to keep up with half a dozen or more sites, you will naturally be spreading yourself a lot thinner.
And that means the effect will be diluted as well. So make sure you choose the best networks with the most people – and stick with them. And here we’re talking about the networks that have billions of followers. You won’t be aiming to connect with all of them, but you’ll soon find that you have a bigger niche audience to point at – which is good news when it comes to making money.
Incidentally, when you are thinking about the sites that you should be joining, think about the type and age group of people who are using each site. You may need to do a bit of research here, but it will be worth it. One site may have a huge audience comprised of college graduates, while another may feature a lot more young professionals. And if you are aiming at young professionals, then that first site – no matter how many users it has – won’t be the ideal one for you to join.